Tura by Lara Spencer History

THE FASHION LEGACY CONTINUES

Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Monroe Levoy’s inspired vision of eyewear as fashion gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Designed to enhance a woman’s beauty, Tura frames have always provided new reasons for a woman to include them in her essential accessories wardrobe. This ground breaking fashion philosophy set the fashion eyewear industry in motion in the mid-20th century and solidified Tura’s ongoing reputation as a true fashion innovator.

Tura by Lara Spencer, the collection will begin distribution in July. Lara is most recognized as co-anchor for ABC's Good Morning America, creator and host of HGTV's Flea Market Flip, and ABC's star interviewer for many red carpet events. She is the author of several interior design books and an expert on recreating vintage finds into modern day gems. Lara's love for flea market finds, her passion for color, and her attraction to bold jewelry positions her as the perfect guest designer for the Tura brand. The collection fully embraces her ability to transform vintage references into something contemporary and new.

The collection is designed for Lara’s fan base, which of course includes women who watch GMA and HGTV. They are professional, family focused and social within their communities. They are personally creative and love to shop at flea markets and reinvent old into new. This woman looks for fashionable frames that are comfortable for her everyday busy lifestyle.

The main inspiration of the collection comes directly from Lara’s love to re-invent vintage as well as her love of bold, contemporary, statement making jewelry that is often colorful and eye-catching. Several styles feature a custom Greek key pattern created from her LS initials. Modern color-blocked, chain links are also a focal point of many frames.

Lara’s admiration for sunglass and eyewear wearing retro starlets inspired the glamorous vibe of the collection. The collection also references her stunning sense of style during red carpet events.

As someone who today wears glasses and loves vintage eyewear it makes perfect sense that Lara would enjoy designing eyewear for one of the largest running eyewear companies with a rich inspiring archive. The Tura by Lara Spencer collection is the next evolution of Tura’s fashion legacy.