Tura Brand Story

Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Monroe Levey's inspired vision of eyewear as fashion gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. Designed to enhance a woman's beauty, Tura frames have always provided new reasons for a woman to include them in her essential accessories wardrobe. This ground-breaking fashion philosophy set the fashion eyewear industry in motion in the mid-20th century and solidified Tura's ongoing reputation as a true fashion innovator.

Inspired by American jewelry, Tura eyewear infuses feminine flair with bold beauty. Elegant and expressive, our frames enhance the style of every woman who wears them. Employing extraordinary materials, jewel-like refinements and an exacting dedication to detail, Tura creates captivating eyewear. Since inventing fashion eyewear over 80 years ago, Tura has reinvented it every season since. Through technical mastery and passion for precision, we redefine what’s now and what’s next. Tura believes that eyewear shouldn't simply let you see better, it should make you look better too.

100% conceived in our design office in Manhattan, Tura creates exquisite hand crafted eyewear for the discerning woman of all ages.  From modern silhouettes to more classic styling, every woman can find a pair of glasses that expresses her individuality and personality. And she’ll love her glasses as they enhance her beauty, sit comfortably on her face, and feel good in her hands.  That’s Tura’s legendary craftsmanship promise, and it continues today 80 years later. 

To our valued customers: Thank you so much for choosing Tura as the Best Frame Company for the 20/20 - Vision Monday Reader's Choice awards in 2017. We hope to exceed your expectations for years to come. 

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