Free Country

Since their founding 30 years ago, Free Country has developed into one of the outdoor industry’s most iconic, beloved and sought-after brands — offering superior style, functionality, performance and value. From the slopes of Colorado to the avenues of Manhattan, founder and CEO Ira Schwartz combined his New York upbringing with his love of the outdoors to create Free Country. While styles continually change, their core DNA has remained the same: products that are built to last with rugged charm, smart styling and classic authenticity. Much like their apparel line, the eyewear collection combines fashion with function, embodies the spirit of adventure, and makes a healthy, active outdoor lifestyle accessible for everyone.