Welcome to the Tura Eyewear Brand Portfolio

Tura Fit Forward Guide

Explore Tura's Fit Forward Lookbook Guide, designed for a seamless eyewear experience. Discover our diverse range of fits tailored for every style, ensuring you find the perfect match. Click here to dive in, explore, and find your ideal eyewear style today!

NEW Brand Launch

JOURNEY TO THE HEART OF BRITISH HERITAGE

Introducing Barbour eyewear, where tradition meets a fresh perspective in perfect harmony.

Tura, Inc. is a VSP Vision^TM Premier Program Partner

Considering Tura’s long history in support of independent optometry and eye care, Tura is pleased to partner with VSP Vision^TM  Premier Private Practices. Tura’s 85-year history of continuous service to the independent channel and reputation for product quality, consistency and fashion innovation will provide premier practices the product and service to help them grow.

TURA, INC. IS A PROUD SPONSOR OF OWA

Tura's support for the Optical Women's Association (OWA) amplifies OWA's mission of connecting, inspiring, and leading women in the optical industry. Embracing diversity and inclusion, OWA welcomes all in optics, inviting them to participate in events and programs, share experiences, and contribute to valuable resources. Tura's sponsorship enhances this inclusive space, fostering collective growth and enriching the OWA experience for all.