Timeline
1946
On May 3rd, 1946, a US Patent was filed by Monroe B. Levoy's attorney for first spectacle frame where by the front & temples were assembled as one piece. Up to this date they were sold individually. On Aprill 22nd, 1947 the patent was granted.
1949
In collaboration with Vouge magazine, Tura introduces the COLORATURA Kit. A selection of 12 colors. Color-blends glasses to fashion. TURA - Fashion's First Name In Frames
1949
VOGUE APPROVED COLORATURA KIT - TURA puts her in the right frame of mind - National Advertisment
1949
Jeweled Tura - Never before in all the history of eyewear has there been a frame with the opulence and elegance of Jeweled Tura. Tura was the first to adorn frames with jewels & gold filigree.
1949
Jeweled Tura in color Gold-lite with 14 karat gold design
1949
Article from the Women's Page in the New York World Telegram featuring the ColorTura kit.
1949
TURA alone...matches glasses to fashion! Vogue says: "It's the best year for Navy Blue."
1949
Matched to fashion frame in Navy Blue with gold filigree
1949
Another new Tura 14 karat gold or gold filigree designs on "matched to fashion" frames by Tura - the show stopper at Tura's Waldorf-Astoria "Fashions in Glasses" Show Available in Powder Blue, Orchid Gold, Turalite, Copper-lite, Gold-lite, Ebony, Mink & Cherry Red.
1949
Matched to fashion frame in Red Cherry with gold filigree
1950
Matched to fashion, TURA frame adorned with jewels & gold filigree, accompanied by matching Bumble Bee brouche to complete your look.
1951
Announcing the NEW Tura "T" frame - Available in all Tura colors, plain or with Stardust engraving. Smaller, more lightweight & compact than ever before.
1951
Tura T with Stardust engraving in black
1951
Prosopic Chromatic Analysis book by TURA INC. "This book has been prepared to serve in the interests of the entire ophthalmic profession - oculist, optometrist, ophthalmic dispenser & laboratory technician; all those devoted to bettering of vision."
1955
Monroe B. Levoy during a Boston television interview showcasing TURA frames.
1957
Second installment of the Prosopic Chromatic Analysis - A New Professional Dispensing Technique book by TURA INC.
1957
Tura's TURANETTE & CINDERELLA designs, both originals and first in the industry to create a detachable ornamental frames. An exclusive TURA.
1957
Tura's original TURANETTE. A double tiara design on a lightweight metal frame with detachable ornament on both temples to also have a plain frame.
1958
Tura Beauty Guide - A professional dispensing equipment complete with beauty & color selector wheels & a portfolio of dispensing ideas. Also included is an assortment of the most popular colors & designs.
1958
Tura Beauty Guide - Beauty & color selector wheels, a portfolio of dispensing ideas & an assortment of the most popular colors & designs.
1959
The NEW LOOK with a new lift - with Tura Eyewear. Tura's exclusive featherlight metal - FUTURA frame.
1959
The NEW LOOK with a new lift - with Tura Eyewear. Tura's exclusive featherlight metal - FUTURA frame.
1959
TURA Gives You A New Outlook - new Rose Corsage design
1959
Detachable designs - Satin blue custom creation in workmanship from the "Old World". After Five Musical Theme with white pearls & clear rhinestones. Charcoal grey FORGET-ME-NOT custom design in white pearls & clear rhinestones.
1959
The original TURANETTE Advertisement - Smartest fashion under the sun - Tura's new TURANETTE, a double tiara design on a lightweight metal frame...will dramatize you features...hold your hair in place. In new satin shades: soft-silver, blue, pink, gold, and also in line-green, shining gold and polished silver. Lends a perfect accent to any sports ensemble.
1959
The Tura KALA LILY - Another Tura EXCLUSIVE - Tura has captured the flawless, sculptured beauty of the graceful Kala Lily in this new, dramatic design of satin gold and silver. The tailored detachable ornament serves as an exquisite pin.
1959
The Tura KALA LILY - Another Tura EXCLUSIVE - Tura has captured the flawless, sculptured beauty of the graceful Kala Lily in this new, dramatic design of satin gold and silver. The tailored detachable ornament serves as an exquisite pin.
1959
Fashion Loves Eyewear In Colors That Echo Your Costume. Remember...you look THROUGH your glasses - the rest of the world looks AT them.
1959
TURA...The World's Most Complimented Eyewear - Designs with black diamonds, matching pearls & rhinestones, gold color engraving & sculpted metal appliques.
1959
Matched to fashion designs with set in rhinestones, metal rose appliques, pearls, engraved designs, metal plaques, mesh & marquis diamonds. Also special hand engraving available on all Tura designs.
1959
Mink "Italian Lace', Tiara Drop, After Five Stone Baguette, Engraved Colortura designs.
1959
TURA....On The Face Of Fashion
1959
STRICTLY PRIVATE Collection - a new expression in Tura's fashion eyewear. As part of your wardrobe it will be a great source of pride and pleasure. These elegant frames always meet with approval - inspire confidence in those who wear them. Navette design has 14 navettes in stone colors White, Daffodil Diamond, Sapphire or Black Diamond. Charcoal Grey Filigree with Cultured Pearls & After Five Peal & Rhinestone Profile. ROYAL ARMOR Collection from the panoply of kings to a new Tura design. Tura has faithfully reproduced this intricately wrought inlay work to achieve the elegant effect that distinguished the original Damasquene.
1959
STRICTLY PRIVATE Collection - The Luxury Line for Men & Mr. Tura - fashions for men - The Lightweight Champion
1959
Mr. Tura - The new "look" in men's fashions is eyewear designed specifically as a styleful accessory... as valid and essential as the proper hat, tie or shoes. Also monogramming available on all Tura frames.
1959
TURA...The World's Most Complimented Eyewear - Engraved frames with or without stones, with color engraving or tailored engraving.
1959
Mr. Tura in leather and with matching cuff links - Another Continental Triumph...
1959
Introducing Tura's wardrobe of fashion eyewear. Pictured here are two Tura presentation cases especially designed to present Fashion Eyewear. 24 place P.C.A. make-up kit & 8 place presentation kit.
1959
General Offices of TURA INC, Great Neck, NY
1961
April, 1961 - Announcing A New Featherweight TURA & the new Lightweight Style "B" Temple
1961
Here is the most important improvement in an ophthalmic frame in 25 years. The new Featherweight Mr. Tura. The lightest, strongest, ewasiet to adjust and the most exclusive man's eyewear. CHEST by Tura
1961
Look at what TuUra has dreamed up now! THE MAGIC MIRROR - A fashion eyewear dispensing mirror that flatters your office, your patients and your eyewear.
1962
Tura Beauty Treatment Eyewear - A Revolution in ophthalmic dispensing. This eyewear is designed to SLENDERIZE bridge of the nose, draw attention AWAY from the lenses and give the "WIDE-EYED" look.
1962
The launch of FUTURA Collection - A Complete line of fashion eyewear for Children.
1962
New Tura Frame Bar with Fashion Panel doors. Contains 3 rows of 15 frames each.
1962
Fashion Panels & the Tura Frame Bar - with sunglass panels and scarf accessory.
1962
Miniature Fashion Panels - with walnut frame and 4 trays. Available in Women's Daytime, Women's Dress-up, Sunglass, Children's & Men's Themes.
1962
Fashion Panels for Frame Bars - Now Available in New Slimline Frame Bar Unit
1966
Monroe B. Levoy, founder and president of Tura Inc. was the first in the industry to sign a brand license with Christian Dior to produce a line of high fashion eyewear and sunwear. He turned "eyeglasses" into "eyewear". Model is wearing Christian Dior Gypsy frame.
1967
Christian Dior by Tura deluxe jeweled design.
1967
Christian Dior Gypsy design in blue.
1967
Christian Dior Avant Garde design.
1967
The Image of Fashion - Cinderella Slipper Eyeglass Holders for Christian Dior Tura Frames
1967
Christian Dior Tura Catalog Cover
1967
In fashion, color makes the fabulous difference - and Christian Dior makes the fabulous colors. Christian Dior Tura Catalog featuring slipper frame holders in multiple colors.
1967
Christian Dior Tura Catalog featuring adorned frames - Avant Garde with matching earrings, pendant and bracelet, Avant Garde Deluxe Jewelled and Gypsy
1967
Tura men's "T" shape in multiple designs along with Christian Dior shape Mr. Dior.
1967
Tura women's "Q & T" shapes in multiple designs featuring cultured pearls, black diamonds and more.
1967
Christian Dior presents Blue Eyes - A New Cosmetic For the Eyes
1968
Christian Dior and Tura Fashions - The Only Real Choice In Luxury Eyewar. Featuring frames with matching pins.
1968
Tura launches TURA ROYALE Collection available in Plain, Florentine & Featheredge, shown on the bottom of the page. On the top, new Christian Dior styles in pierced filigree with matching earrings.
1968
Christian Dior - Fashion in Plastics - New HEXAGON & DIORISSIMO designs. Tura also launched the TURA BOUTIQUE PADS, a new idea that enables you to create fashion eyewear boutique from your present AO or B&L Frame Bar.
1968
Christian Dior launch of OCTAGON designs colored with enamel & CHAIN design which featured a full chain rim & bridge.
1968
Christian Dior OCTAGON design in Damasquene - Red, White & Blue
1968
Tura Lucite Dome Display featuring Christian Dior octagon frame
1968
TUra women's "Q" & "T" shapes with new designs.
1968
Monroe B. Levory wrote The Art of Positive Dispensing, a book of new methods that serve the market today and "meet the challenge of today's fashion-conscious, price-conscious patients." "I would like to make it plain at the outset of this book- that the purpose, the linking behind this book, is to sell not a frame, but rather, a frame of mind."
1970
Tura collaborates with renowned artist & pop culture icon Peter Max.
1971
Peter Max Children's eyewear collection in 4 styles - Galax, Saturn, Maxette & Orbit.
1971
Peter Max Collection features a hexagon style Metric, Flyer, Vibes, Mini Max with an eye size of 42 & the iconic ophthalmic ASTRA SPEC featuring Peter Max's cosmic artwork which was featured in newspapers throughout the country. It was accompanied with a special Peter Max case.
1971
Peter Max Metric frame in hexagon shape and custom case featuring the iconic star pattern design.
1971
Ophthalmic version of the cosmic art in ASTRA SPEC was featured in newspapers throughout the country & was available in 3 colors - Crystal, Light Blue & Light Grey.
1971
Peter Max eyewear collection featuring the cosmic art in 2 shapes & in a custom case featuring the iconic star pattern design.
1971
Christian Dior Collection featuring wire rims and unique bridges, including the criss cross bridge. All supplied with tinted lenses & prescription friendly with the exception of the Krinkle sunglass. There were also 4 different styles of Christian Dior cases to choose from.
1973
Tura launches TINY TURA Collection. This collection consisted of smaller eye sizes.
1976
Tura launches TURALITE frames. Lightweight plastic frames.
1976
Tura launches jewel designs that are placed on the actual lenses for both prescription and sunglasses. Each design is supplied with a padded post and nut for easy mounting and can be changed as often as desired.
1977
Tura launches the first ever double rim frame. Featured here with a square and round rim.
1978
Tura model 210 featured on advertising.
1978
Tura launches DISCO collection. Featured here disco model 114 sculpted, frosted plastic overlaid with metal.
1978
Tura DISCO frame sculpted, frosted plastic overlaid with metal, model 114
1978
Tura launches MILLION DOLLAR Collection. "Diamonds by the milimeter". Featured here is model 112 with 2 rows of stones all along the rim and gradient lenses.
1978
Tura Million Dollar Collection model 112 featuring 2 rows of stones all along the rim and gradient lenses.
1978
Tura catalog featuring DISCO collection, Million Dollar Collection & infamous double rim models 115 & 116. Model is wearing the disco frame #114 sculpted, frosted plastic overlaid with metal.
1978
TURA'S Million Dollar Frame
1978
Tura's disco mask frame and glitter design 880-1
1979
Tura Makes Eyewear Exciting! Spring/Summer 1979 Catalog cover that was also featured in Harper's Bazaar, Vogue, Glamour & Mademoiselle magazines.
1979
Tura launches new DISCO design model 112.
1979
Disco design model 112 & 114.
1979
Tura launches TURALITE MOLDED frames.
1979
Fashion Dispensing Training Manual - 3rd Edition. 400 pages packed with ideas guaranteed to increase your income and create more satisfied patients. How to hire a stylist, how to train a stylist, how to decorate the dispensing area, how to dispense multiple pairs, how to cut dispensing time in half and many more subjects vital to a modern practice.
1979
Tura launches the TURA LUCITE TRAY display. When showing your better frames, show them in a setting that draws a gasp of admiration - make them exciting. Shown here are Tura's model 125-5 jewelled frames with matching pins.
1980
The World's Most Complimented Eyewear 1980 catalog cover with Tura model 70 that was featured in Harper's Bazaar, Glamour & Mademoiselle magazines.
1981
1981 catalog cover featuring Tura model 202
1981
Tura disco design 733 featured in local newspaper announcing showcase of Tura frames at local optical store. Made of clear crystal with aurora borealis stones, crystals with simulated rubies, Bristol blue with sapphires and fawn with topaz.
1981
Canyon Crier News article on Tura's legacy of eyewear as an accessory & match to fashion frames.
1982
We make things happen...for you! Tura summer - fall 1982 catalog cover featuring a of optical glasses for men, women & children.
1982
We make things happen...for you! Tura summer - fall 1982 catalog back cover featuring a of optical glasses for men, women & children.
1982
Another Tura FIRST - launch of the faceted look. Faceted lenses that are highly polished, beveled outer edges , sleek down the thick edges, eliminating the unappealing look of strong, near-sighted prescriptions.
1982
The Faceted Look - As in in Vogue magazine
1982
Tura model 203 featuring metal double rim, with outer rim sculpted into a rope-like design.
1983
Tura's new Brocade design in aluminum frames.
1983
Fall-Winter Tura catalog cover featuring faceted lenses model GF2078, 198 and 609. Make sure it's a Tura, look for the name.
1983
Style...Tura's got it! A fabulous collection of fahion coordinated frames in plastic, metal, leather and unbreakable Turalite. Also featuring model 1200 in wood!
1983
Color - Ask your Tura consultant about workshops and style shows.
1984
You'll Look Sensation - Tura catalog cover featuring model GF2400 in 12 karat gold filled frame with 6,3 pt diamonds set in vermeil.
1984
Tura model enamel 250 with a double metal rim and criss cross bridge, is a masterful balance of elegance and craftsmanship of the highest order.
1984
Your eyes are the most important part of you. They are the first feature everyone notices and the last thing anyone forgets. Features mens model enamel 407.
1984
Tura offers you the largest and most diverse choice of frames to let your imagination run wild. Featuring Tura plastic 626.
1984
The beautiful part of Tura is that no matter which Tura you choose, you'll look sensational...and feel like a million. Featuring Tura multilayer 622 sunglass.
1984
Tura mens optical faceted frame 384, Tura wood frame 1212 & Tura mulilayer sunglass 620.
1986
Tura launches iconic frame, model 311. Worn and made infamous by Sally Jessie Rapheal, to this date the 311 is Tura's longest selling frame, available in the original ebony, red and tortoise, plus black tortoise, olive tortoise and blue fade.
1986
Tura launches Architectural eyewear as seen in Vogue, Sports Illustrated, Gentleman's Quarterly and Sight magazines. Featured here on both models is design 449.
1986
Tura is about to add life to your wardrobe...right before your eyes, with the most visible accessory, eyewear. Featuring model 8501, 412, 314, 649, 2550, 408 and 649. Tura's pallette of eyewear color complements you and your wardrobe.
1986
Here's how Tura color breathes new life into your wardrobe: Just like you choose color in other accessories. Start with your favorite wardrobe colors. Then select a Tura color to match or complement. Accent a beige pant suit! Add intrigue to a pink dress! Compliment the pattern of a blouse!
1986
Having a wardrobe of frame colors to choose from helps you make every outfit complete. Dare to be different with your favorite blue dress! Add elegance to a blue and white suit! Give a business suit a dynamic touch! Create a sensation in midnight blue! Update your black and white blazer and slacks! Add drama to a yellow sundress!
1986
Since clothes have different textures and styles, from silk to sweat-shirting, your most visible accessory, eyewear, must also be varied. One outfit takes on three looks! Make a conservative suit more personal with attention to colorful detail. With minimum of color, SUPERLITE frames lend sophistication to that same suit. Tinted Tura Sunsationals immediately chagne the look to casual.
1986
Tura colors and masculine designs project a multitude of images. Competing or watching...Closing a deal...Out on the town...You'll look great in a Tura!
1986
Tura launches SUPERLITE, as advertised in Time and Newsweek. Superlite model 461
1986
Elements of Personal Style - Defined by Tura. It is a willingness to take risk. Measured by an eye to traditional and the times....a sense of the appropriate. Tura understands personal style. The frame designs seen here are our own elegant creates. Yet how you use the elements of color, shape and material depends on your imagination and unique sensibilities. Revel in our timeless statements to find the one that make your own. You'll look sensational!
1986
Tura launches Diamond Collection. Take Tura jeweled eyewear out for the evening... and sparkle!
1986
Sunsationals - When Tura's bright colors meet deep, dark lenses, your look becomes intense.
1986
Aluminum. You're light years ahead of your time in the high-tech colors of spaceage aluminum frames. Tura has the look of tomorrow, today! Models 1003, 590 & 650
1986
Tura mens wood grain patterned acetate with perforated leather wrapped at bridge and browline. Model 791
1986
Personal style - For all the feminine, masculine, fun, funny or forbidding elements of your personal style, put on a Tura!
1986
Tura model 617
1986
Tura model 206
1986
Tura Sunsationals. Tura found a place in the sun. And oh, do we shine, whit seventeen of our brightest ideas, ever: A show-off collection for men and women. Spaceage technology applied to Aluminum, Zyl, Turalite and NASA's Monel.
1986
Tura model 8001
1986
Leisure - Your style is sporting. Put on a Tura! Aluminum 90 and laminated 620
1987
DuPont's KEVLAR is corrosion resistant and ounce for ounce five times stoner than steel. The use of KEVLAR makes this TURA frame strong, lightweight and durable.
1987
Tura launched TURAFLEX - Titanium memory metal - As flexible as your lifestyle.
1987
Compliments in Red - Model 603
1987
Compliments in Blue - Model 275
1987
Compliments in Lavender - Model 403
1987
Tura model 634
1987
Tura model 792
1988
Tura introduces a new category of eyewear TURATECH sports glasses. Designed to bring the optica profession a growning new class of customers: active sports enthusiasts who require no correction, but who want to improve their outdoor athletic performance. High-style. High-tech.
1988
Tura launches T.E.S.S. - Tura Eyewear Selection System. T.E.S.S. featured frame wall of TURA frames of Personal Compliments for easy customer selection. The Tura Vision - For over 100 years, Tura has been creating eyewear of extraordinary quality and artisty. Tura is world famous for exquisite frame detaiing, fashion colors, and high optical standards. Only the finest materials and painstaking craftsmanship go into each frame. You benefit from the superior look, the more comfortable fit, and the longer life of Tura frames, the most complimented eyewear in the world!
1988
Tura - As seen in VOGUE - Model 369
1988
Tura - As seen in VOGUE - Model 311
1988
Tura - As seen in GQ - Model 447
1988
Tura - As seen in VOGUE - Model 303
1988
Tura - As seen in VOGUE - Model 423
1988
Tura model 315
1988
Tura model 311
1989
Tura's first T.E.S.S. catalog featuring Personal Compliments Collections
1989
Tura launches Jazzy collection for women
1989
Tura launches Distinguished collection for men
1989
Tura launches Elegant collection for women
1989
Tura launches Casual collection for men
1989
Tura launches Romantic collection for women
1989
Tura launches Professional collection for men
1989
Tura launches Sporty collection for men
1989
Tura launches Sophisticatae collection for women
1989
Tura launches Career collection for women
1989
Tura launches Trendy collection for men
1989
Tura launches Town and Country collection for women
1989
Tura launches Tradional collection for men
1989
Tura launches Classic collection for women
1989
Tura as seen in VOGUE - model 258
1989
Tura as seen in GQ - Patented model 950 Titanium
1989
Tura as seen in VOGUE - model 436 and 449
1990
Tura Eyewear Lifestyles - As seen in Vogue frame model 247 from the Nostalgic Collection
1990
Tura The Most Complemented Eyewear in the World. As seen in GQ & Vogue magazine.
1990
"May I Offer You A Compliment?" Compliments of Tura, model 240
1990
Behind The Beauty Is The Quality
1991
Announcing MENRAD collection. Demanding nothing less than the excellence is a Menrad tradition. Four generations of the Menrad family represent over 100 years of experience in precision craftsmanship of eyewear frames. This superb German engineering has given Menrad frames the finest worldwide reputation. From the moment a new design is created to the final critical enspections of the finished product, optimal quality is the goal. As a result, Menrad is justly famous in the eyewear industry for superior anatomical fit, comfort, optical precision and durability.
1991
Eyeclass of '91 Tura model 305
1991
Eyeclass of '91 Tura Mens model 289
1991
Eyeclass of '91 Tura MENRAD model M284
1991
Eyeclass of '91 Tura MENRAD model M135
1993
Tura as seen in VOGUE magazine. Tura model 254 from the Sophisticate Lifestyle Collection
1993
Tura model 241 from the Elegant Lifestyle Collection
1994
Tura launches new block logo!
1995
Tura introduces the LOTUS Hinge.
1995
TuraLITE model 752 featuring the new Lotus Hinge. Exclusive screwless hinge, combines design symmetry and material compatibility to create one of the most unique temple designs on the cutting edge of product development. This Hinge groove is precision milled to 2/100 of a millimeter to ensure smooth motion and lasting wear.
1995
Faces of Spring - Eyewear's Lavish Looks. Todays most stiking accessory creates a mark of individuality, a spark of color and accent. Fresh, gorgeous...visionary! Matte and shiny merge to a delicate hinge: The Lotus Collection, model 758 from Tura.
1995
Tura launches PURE TITANIUM Collection
1995
Tura launches FORMS - Ultra Thin, hypo-allergenic, Contemporary, European styling & 100% Titanium
1995
Tura launches SPIRALOCK - Lens Security System. Spiralock is a revolutionary rimlock thread that allows standard eyewire screws to outperform other eyewire locking devices.
1995
Tura launches Textures Collection
1995
Tura Textures models 771 and 782
1995
Tura launches Reserve Collection
1995
Tura Reserve collection models 706 and 772.
1995
Tura sunwear model 986
1995
Tura sunwear models 980 and 983
1996
Tura introduces Sunwear Technically Constructed, Fashionably Designed.
1996
Tura launches Collage Collection
1996
Tura Textures design 643.
1997
Tura launches Chagall Collection.
1997
Tura launches Christian Lacroix Lunettes.
1997
Tura launches Yves Cogan Collection.
1997
Tura launches NOTO Collection
1997
Tura introduces sunwear with the Lotus Hinge, design 951 featured.
1997
Tura Treasures Collection featuring designs 479 and 627.
1998
Tura launches Carolina Herrera Eyewear Collection.
1998
Tura launches Carolina Herrera Sunwear Collection.
1998
Carolina Herrera designs H701 and H306.
1998
Tura launches Escada Eyewear Collection.
1998
Tura launches Escada Sunwear Collection.
1998
Escada logo temple desgin.
1998
Escada featuring design E362.
1998
Escada eyewear
1998
Escada Eyewear ad.
1998
Exclusively Tura from Billy Brock. This basic sampler of "Sparkles" gives an essence of their creative possibilities. As I continue to create jeweled eyewear designs, I like to think that if a design can be imagined, it can be developed into a custom creation. The variety of looks in out Southwest Series are a favorite pick, blending the textured carvings with the traditional jewels and faceting. the combinations of Tura frame models, "Sparkle" designs, and stone colors are limitless, and we hope that the satisfaction for you and your clientele is limitless as well!
1998
Tura launches New York Collection.
2000
Tura launches KidsFlex Titanium Memory Metal frames.
2000
Tura design 897
2002
Tura launches ESCADA Sport Eyewear.
2002
ESCADA Limited Edition Fashion Sunwear degines a luxurious accessory...the design was inspired by an ESCADA belt. Only 1000 frames were released worldwide. The frame is handmade and hand-painted by an Italian craftsman. He paints the panther pattern in black and gold to which he then places by hand each of the 470 Swarovski gold and black crystals as well as 450 golden nails to enhance the flair.
2002
ESCADA limited edition sun with limited released worldwide. The frame is handmade and hand-painted by an Italian craftsman. He paints the panther pattern in black and gold to which he then places by hand each of the 470 Swarovski gold and black crystals as well as 450 golden nails to enhance the flair.
2002
Sophist-a-kids by Tura
2002
Tura launches unisex collection. This Tura Collection offers contemporary unisex styling while keeping within the Tura guidelines for quality, design, fit and finish. This value-based collection combines all the best components and materials. The inspiration behind this collection is shown through the use of technically advanced designs and contemporary color combinations to appeal to a wide range of individuals.
2003
ESCADA sun - DIVA COUTURE, Zyl with sterling silver chain and Swarovski crystals.
2004
Introducing Lulu Guinness Eyewear Collection for Women.
2004
Tura launches Lulu Guinness Sunwear Collection for Women.
2004
Launch of TOURNEAU Mens Eyewear Collection.
2005
Tura launches TED BAKER LONDON - No Ordinary Designer Eyewear
2005
Lulu Guinness iconic polka dot frame - Ingrid L407.
2005
Lulu Guinness, designer from London UK attends Vision Expo West and autographed her book "Put on Your Pearls Girls" for long line of fans.
2006
Tura designs 622, TE442, 934 and TE440
2006
Tura launches iconic Gianna Optical Boutique Handbag, designed exclusively for Tura by Lulu Guinness
2007
Lulu Guinness iconic sketch featuring sunwear.
2008
Tura...On the Face of Fashion - featuring designs 375, TE60A and TE449.
2009
Tura launches GOLDFINCH ORIGINAL EYEWEAR Collection.
2009
GOLDFINCH Original design G013
2009
LeBron James of the Cleveland Cavaliers sits courtside during the T-Mobile Rookie Challenge & Youth Jam part of the 2009 NBA All-Star Weekend wear vintage Tura Mens eyewear. Photo by Getty Images.
2009
Tura launches ACT II Collection.
2009
This is TURA - design 157
2009
This is TURA - design 118
2009
TOURNEAU Men's Eyewear featuring designs T067 and T066
2013
Tura rebrands and launches new logo with monogram. The monogram is designed from the "T" into an iris called the Rosette Eye con.
2013
Tura relaunches the Lotus Hinge in a multitude of frames.
2013
Tura Lotus Hinge Collection.
2010
Tura is a member of the Eschenbach family, that represents a bigger, bolder, and better company, offering an enhanced portfolio of distinct brands.
2010
Tura launches Bogner Eyes, eyewear for men and women.
2010
Tura launches Brendel women's eyewear Collection.
2010
Tura launches Brendel men's eyewear Collection.
2010
Tura launches Marc O'Polo Eyewear.
2010
Introducing Humphreys's eyewear - Positively Different
2010
This is Tura, design 293.
2010
This is Tura, sun design 003.
2011
Tura launches TITANflex - an intelligent memory metal. Authentic, charismatic and distinctive...quality and comfort with a diversity of styling like no other memory metal collection.
2011
Launch of CRUSH eyewear - Fashion meets comfort: modern colors, stylish material combinations and the benefits of a TITANflex frame. A pretty coll mix for teenagers for whom individuality is just as important as flexibility.
2011
Kids collection o!o joins Tura's brand portfolio. Playing games, running around, doing forward rolls: with o!o eyewear made from TITANflex, kids always have something to laugh about. It's superlight, ultra-flexible and yet still incredibly tough - exactly what carefree children need.
2012
This is Tura, design 672
2012
This is Tura, design 642
2012
This is Tura, sun design 022
2012
This is Tura, sun design 019
2013
TURA rebrands logo and launches new Rosette Icon
2014
Tura announces Geoffrey Beene Eyewear for men and women.
2014
Tura launches Ted Baker Just Kidding mini-me collection.
2015
Tura teams up with celebrity stylist Kate Young to launch womens eyewear and sunwear collection, Kate Young for Tura.
2016
Tura launches Gwen Stefani's womens eye and sunwear collections for L.A.M.B.
2016
Tura launches gx by Gwen Stefani women's optical collection.
2016
Tura's longest selling frame the 311 turns 30!
2017
Launch of Lulu by Lulu Guinness girls eyewear collection
2017
Tura launches gx by Gwen Stefani Juniors Eyewear collection.
