Timeline 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 1938 Innovator and visionary, Monroe B. Levoy founded Tura in a local optical dispensary called the House of Levoy located at 642 Fifth Avenue, New York, NY. 1946 On May 3rd, 1946, a US Patent was filed by Monroe B. Levoy's attorney for first spectacle frame where by the front & temples were assembled as one piece. Up to this date they were sold individually. On Aprill 22nd, 1947 the patent was granted. 1949 In collaboration with Vouge magazine, Tura introduces the COLORATURA Kit. A selection of 12 colors. Color-blends glasses to fashion. TURA - Fashion's First Name In Frames 1949 VOGUE APPROVED COLORTURA KIT - TURA puts her in the right frame of mind - National Advertisment 1949 Jeweled Tura - Never before in all the history of eyewear has there been a frame with the opulence and elegance of Jeweled Tura. Tura was the first to adorn frames with jewels & gold filigree. 1949 Jeweled Tura in color Gold-lite with 14 karat gold design 1949 Article from the Women's Page in the New York World Telegram featuring the ColorTura kit. 1949 TURA alone...matches glasses to fashion! Vogue says: "It's the best year for Navy Blue." 1949 Matched to fashion frame in Navy Blue with gold filigree 1949 Another new Tura 14 karat gold or gold filigree designs on "matched to fashion" frames by Tura - the show stopper at Tura's Waldorf-Astoria "Fashions in Glasses" Show Available in Powder Blue, Orchid Gold, Turalite, Copper-lite, Gold-lite, Ebony, Mink & Cherry Red. 1949 Matched to fashion frame in Red Cherry with gold filigree 1950 Matched to fashion, TURA frame adorned with jewels & gold filigree, accompanied by matching Bumble Bee brouche to complete your look. 1951 Announcing the NEW Tura "T" frame - Available in all Tura colors, plain or with Stardust engraving. Smaller, more lightweight & compact than ever before. 1951 Tura T with Stardust engraving in black 1951 Prosopic Chromatic Analysis book by TURA INC. "This book has been prepared to serve in the interests of the entire ophthalmic profession - oculist, optometrist, ophthalmic dispenser & laboratory technician; all those devoted to bettering of vision." 1955 Monroe B. Levoy during a Boston television interview showcasing TURA frames. 1957 Second installment of the Prosopic Chromatic Analysis - A New Professional Dispensing Technique book by TURA INC. 1957 Tura's TURANETTE & CINDERELLA designs, both originals and first in the industry to create a detachable ornamental frames. An exclusive TURA. 1957 Tura's original TURANETTE. A double tiara design on a lightweight metal frame with detachable ornament on both temples to also have a plain frame. 1958 Tura Beauty Guide - A professional dispensing equipment complete with beauty & color selector wheels & a portfolio of dispensing ideas. Also included is an assortment of the most popular colors & designs. 1958 Tura Beauty Guide - Beauty & color selector wheels, a portfolio of dispensing ideas & an assortment of the most popular colors & designs. 1959 The NEW LOOK with a new lift - with Tura Eyewear. Tura's exclusive featherlight metal - FUTURA frame. 1959 The NEW LOOK with a new lift - with Tura Eyewear. Tura's exclusive featherlight metal - FUTURA frame. 1959 TURA Gives You A New Outlook - new Rose Corsage design 1959 Detachable designs - Satin blue custom creation in workmanship from the "Old World". After Five Musical Theme with white pearls & clear rhinestones. Charcoal grey FORGET-ME-NOT custom design in white pearls & clear rhinestones. 1959 The original TURANETTE Advertisement - Smartest fashion under the sun - Tura's new TURANETTE, a double tiara design on a lightweight metal frame...will dramatize you features...hold your hair in place. In new satin shades: soft-silver, blue, pink, gold, and also in line-green, shining gold and polished silver. Lends a perfect accent to any sports ensemble. 1959 The Tura KALA LILY - Another Tura EXCLUSIVE - Tura has captured the flawless, sculptured beauty of the graceful Kala Lily in this new, dramatic design of satin gold and silver. The tailored detachable ornament serves as an exquisite pin. 1959 The Tura KALA LILY - Another Tura EXCLUSIVE - Tura has captured the flawless, sculptured beauty of the graceful Kala Lily in this new, dramatic design of satin gold and silver. The tailored detachable ornament serves as an exquisite pin. 1959 Fashion Loves Eyewear In Colors That Echo Your Costume. Remember...you look THROUGH your glasses - the rest of the world looks AT them. 1959 TURA...The World's Most Complimented Eyewear - Designs with black diamonds, matching pearls & rhinestones, gold color engraving & sculpted metal appliques. 1959 Matched to fashion designs with set in rhinestones, metal rose appliques, pearls, engraved designs, metal plaques, mesh & marquis diamonds. Also special hand engraving available on all Tura designs. 1959 Mink "Italian Lace', Tiara Drop, After Five Stone Baguette, Engraved Colortura designs. 1959 TURA....On The Face Of Fashion 1959 STRICTLY PRIVATE Collection - a new expression in Tura's fashion eyewear. As part of your wardrobe it will be a great source of pride and pleasure. These elegant frames always meet with approval - inspire confidence in those who wear them. Navette design has 14 navettes in stone colors White, Daffodil Diamond, Sapphire or Black Diamond. Charcoal Grey Filigree with Cultured Pearls & After Five Peal & Rhinestone Profile. ROYAL ARMOR Collection from the panoply of kings to a new Tura design. Tura has faithfully reproduced this intricately wrought inlay work to achieve the elegant effect that distinguished the original Damasquene. 1959 STRICTLY PRIVATE Collection - The Luxury Line for Men & Mr. Tura - fashions for men - The Lightweight Champion 1959 Mr. Tura - The new "look" in men's fashions is eyewear designed specifically as a styleful accessory... as valid and essential as the proper hat, tie or shoes. Also monogramming available on all Tura frames. 1959 TURA...The World's Most Complimented Eyewear - Engraved frames with or without stones, with color engraving or tailored engraving. 1959 Mr. Tura in leather and with matching cuff links - Another Continental Triumph... 1959 Introducing Tura's wardrobe of fashion eyewear. Pictured here are two Tura presentation cases especially designed to present Fashion Eyewear. 24 place P.C.A. make-up kit & 8 place presentation kit. 1959 General Offices of TURA INC, Great Neck, NY 1961 April, 1961 - Announcing A New Featherweight TURA & the new Lightweight Style "B" Temple 1961 Here is the most important improvement in an ophthalmic frame in 25 years. The new Featherweight Mr. Tura. The lightest, strongest, ewasiet to adjust and the most exclusive man's eyewear. CHEST by Tura 1961 Look at what TuUra has dreamed up now! THE MAGIC MIRROR - A fashion eyewear dispensing mirror that flatters your office, your patients and your eyewear. 1962 Tura Beauty Treatment Eyewear - A Revolution in ophthalmic dispensing. This eyewear is designed to SLENDERIZE bridge of the nose, draw attention AWAY from the lenses and give the "WIDE-EYED" look. 1962 The launch of FUTURA Collection - A Complete line of fashion eyewear for Children. 1962 New Tura Frame Bar with Fashion Panel doors. Contains 3 rows of 15 frames each. 1962 Fashion Panels & the Tura Frame Bar - with sunglass panels and scarf accessory. 1962 Miniature Fashion Panels - with walnut frame and 4 trays. Available in Women's Daytime, Women's Dress-up, Sunglass, Children's & Men's Themes. 1962 Fashion Panels for Frame Bars - Now Available in New Slimline Frame Bar Unit 1966 Monroe B. Levoy, founder and president of Tura Inc. was the first in the industry to sign a brand license with Christian Dior to produce a line of high fashion eyewear and sunwear. He turned "eyeglasses" into "eyewear". Model is wearing Christian Dior Gypsy frame. 1967 Christian Dior by Tura deluxe jeweled design. 1967 Christian Dior Gypsy design in blue. 1967 Christian Dior Avant Garde design. 1967 The Image of Fashion - Cinderella Slipper Eyeglass Holders for Christian Dior Tura Frames 1967 Christian Dior Tura Catalog Cover 1967 In fashion, color makes the fabulous difference - and Christian Dior makes the fabulous colors. Christian Dior Tura Catalog featuring slipper frame holders in multiple colors. 1967 Christian Dior Tura Catalog featuring adorned frames - Avant Garde with matching earrings, pendant and bracelet, Avant Garde Deluxe Jewelled and Gypsy 1967 Tura men's "T" shape in multiple designs along with Christian Dior shape Mr. Dior. 1967 Tura women's "Q & T" shapes in multiple designs featuring cultured pearls, black diamonds and more. 1967 Christian Dior presents Blue Eyes - A New Cosmetic For the Eyes 1968 Christian Dior and Tura Fashions - The Only Real Choice In Luxury Eyewar. Featuring frames with matching pins. 1968 Tura launches TURA ROYALE Collection available in Plain, Florentine & Featheredge, shown on the bottom of the page. On the top, new Christian Dior styles in pierced filigree with matching earrings. 1968 Christian Dior - Fashion in Plastics - New HEXAGON & DIORISSIMO designs. Tura also launched the TURA BOUTIQUE PADS, a new idea that enables you to create fashion eyewear boutique from your present AO or B&L Frame Bar. 1968 Christian Dior launch of OCTAGON designs colored with enamel & CHAIN design which featured a full chain rim & bridge. 1968 Christian Dior OCTAGON design in Damasquene - Red, White & Blue 1968 Tura Lucite Dome Display featuring Christian Dior octagon frame 1968 TUra women's "Q" & "T" shapes with new designs. 1968 Monroe B. Levory wrote The Art of Positive Dispensing, a book of new methods that serve the market today and "meet the challenge of today's fashion-conscious, price-conscious patients." "I would like to make it plain at the outset of this book- that the purpose, the linking behind this book, is to sell not a frame, but rather, a frame of mind." 1970 Tura collaborates with renowned artist & pop culture icon Peter Max. 1971 Peter Max Children's eyewear collection in 4 styles - Galax, Saturn, Maxette & Orbit. 1971 Peter Max Collection features a hexagon style Metric, Flyer, Vibes, Mini Max with an eye size of 42 & the iconic ophthalmic ASTRA SPEC featuring Peter Max's cosmic artwork which was featured in newspapers throughout the country. It was accompanied with a special Peter Max case. 1971 Peter Max Metric frame in hexagon shape and custom case featuring the iconic star pattern design. 1971 Ophthalmic version of the cosmic art in ASTRA SPEC was featured in newspapers throughout the country & was available in 3 colors - Crystal, Light Blue & Light Grey. 1971 Peter Max eyewear collection featuring the cosmic art in 2 shapes & in a custom case featuring the iconic star pattern design. 1971 Christian Dior Collection featuring wire rims and unique bridges, including the criss cross bridge. All supplied with tinted lenses & prescription friendly with the exception of the Krinkle sunglass. There were also 4 different styles of Christian Dior cases to choose from. 1973 Tura launches TINY TURA Collection. This collection consisted of smaller eye sizes. 1976 Tura launches TURALITE frames. Lightweight plastic frames. 1976 Tura launches jewel designs that are placed on the actual lenses for both prescription and sunglasses. Each design is supplied with a padded post and nut for easy mounting and can be changed as often as desired. 1977 Tura launches the first ever double rim frame. Featured here with a square and round rim. 1978 Tura model 210 featured on advertising. 1978 Tura launches DISCO collection. Featured here disco model 114 sculpted, frosted plastic overlaid with metal. 1978 Tura DISCO frame sculpted, frosted plastic overlaid with metal, model 114 1978 Tura launches MILLION DOLLAR Collection. "Diamonds by the milimeter". Featured here is model 112 with 2 rows of stones all along the rim and gradient lenses. 1978 Tura Million Dollar Collection model 112 featuring 2 rows of stones all along the rim and gradient lenses. 1978 Tura catalog featuring DISCO collection, Million Dollar Collection & infamous double rim models 115 & 116. Model is wearing the disco frame #114 sculpted, frosted plastic overlaid with metal. 1978 TURA'S Million Dollar Frame 1978 Tura's disco mask frame and glitter design 880-1 1979 Tura Makes Eyewear Exciting! Spring/Summer 1979 Catalog cover that was also featured in Harper's Bazaar, Vogue, Glamour & Mademoiselle magazines. 1979 Tura launches new DISCO design model 112. 1979 Disco design model 112 & 114. 1979 Tura launches TURALITE MOLDED frames. 1979 Fashion Dispensing Training Manual - 3rd Edition. 400 pages packed with ideas guaranteed to increase your income and create more satisfied patients. How to hire a stylist, how to train a stylist, how to decorate the dispensing area, how to dispense multiple pairs, how to cut dispensing time in half and many more subjects vital to a modern practice. 1979 Tura launches the TURA LUCITE TRAY display. When showing your better frames, show them in a setting that draws a gasp of admiration - make them exciting. Shown here are Tura's model 125-5 jewelled frames with matching pins. 1980 The World's Most Complimented Eyewear 1980 catalog cover with Tura model 70 that was featured in Harper's Bazaar, Glamour & Mademoiselle magazines. 1981 1981 catalog cover featuring Tura model 202 1981 Tura disco design 733 featured in local newspaper announcing showcase of Tura frames at local optical store. Made of clear crystal with aurora borealis stones, crystals with simulated rubies, Bristol blue with sapphires and fawn with topaz. 1981 Canyon Crier News article on Tura's legacy of eyewear as an accessory & match to fashion frames. 1982 We make things happen...for you! Tura summer - fall 1982 catalog cover featuring a of optical glasses for men, women & children. 1982 We make things happen...for you! Tura summer - fall 1982 catalog back cover featuring a of optical glasses for men, women & children. 1982 Another Tura FIRST - launch of the faceted look. Faceted lenses that are highly polished, beveled outer edges , sleek down the thick edges, eliminating the unappealing look of strong, near-sighted prescriptions. 1982 The Faceted Look - As in in Vogue magazine 1982 Tura model 203 featuring metal double rim, with outer rim sculpted into a rope-like design. 1983 Tura's new Brocade design in aluminum frames. 1983 Fall-Winter Tura catalog cover featuring faceted lenses model GF2078, 198 and 609. Make sure it's a Tura, look for the name. 1983 Style...Tura's got it! A fabulous collection of fahion coordinated frames in plastic, metal, leather and unbreakable Turalite. Also featuring model 1200 in wood! 1983 Color - Ask your Tura consultant about workshops and style shows. 1984 You'll Look Sensation - Tura catalog cover featuring model GF2400 in 12 karat gold filled frame with 6,3 pt diamonds set in vermeil. 1984 Tura model enamel 250 with a double metal rim and criss cross bridge, is a masterful balance of elegance and craftsmanship of the highest order. 1984 Your eyes are the most important part of you. They are the first feature everyone notices and the last thing anyone forgets. Features mens model enamel 407. 1984 Tura offers you the largest and most diverse choice of frames to let your imagination run wild. Featuring Tura plastic 626. 1984 The beautiful part of Tura is that no matter which Tura you choose, you'll look sensational...and feel like a million. Featuring Tura multilayer 622 sunglass. 1984 Tura mens optical faceted frame 384, Tura wood frame 1212 & Tura mulilayer sunglass 620. 1986 Tura launches iconic frame, model 311. Worn and made infamous by Sally Jessie Rapheal, to this date the 311 is Tura's longest selling frame, available in the original ebony, red and tortoise, plus black tortoise, olive tortoise and blue fade. 1986 Tura launches Architectural eyewear as seen in Vogue, Sports Illustrated, Gentleman's Quarterly and Sight magazines. Featured here on both models is design 449. 1986 Tura is about to add life to your wardrobe...right before your eyes, with the most visible accessory, eyewear. Featuring model 8501, 412, 314, 649, 2550, 408 and 649. Tura's pallette of eyewear color complements you and your wardrobe. 1986 Here's how Tura color breathes new life into your wardrobe: Just like you choose color in other accessories. Start with your favorite wardrobe colors. Then select a Tura color to match or complement. Accent a beige pant suit! Add intrigue to a pink dress! Compliment the pattern of a blouse! 1986 Having a wardrobe of frame colors to choose from helps you make every outfit complete. Dare to be different with your favorite blue dress! Add elegance to a blue and white suit! Give a business suit a dynamic touch! Create a sensation in midnight blue! Update your black and white blazer and slacks! Add drama to a yellow sundress! 1986 Since clothes have different textures and styles, from silk to sweat-shirting, your most visible accessory, eyewear, must also be varied. One outfit takes on three looks! Make a conservative suit more personal with attention to colorful detail. With minimum of color, SUPERLITE frames lend sophistication to that same suit. Tinted Tura Sunsationals immediately chagne the look to casual. 1986 Tura colors and masculine designs project a multitude of images. Competing or watching...Closing a deal...Out on the town...You'll look great in a Tura! 1986 Tura launches SUPERLITE, as advertised in Time and Newsweek. Superlite model 461 1986 Elements of Personal Style - Defined by Tura. It is a willingness to take risk. Measured by an eye to traditional and the times....a sense of the appropriate. Tura understands personal style. The frame designs seen here are our own elegant creates. Yet how you use the elements of color, shape and material depends on your imagination and unique sensibilities. Revel in our timeless statements to find the one that make your own. You'll look sensational! 1986 Tura launches Diamond Collection. Take Tura jeweled eyewear out for the evening... and sparkle! 1986 Sunsationals - When Tura's bright colors meet deep, dark lenses, your look becomes intense. 1986 Aluminum. You're light years ahead of your time in the high-tech colors of spaceage aluminum frames. Tura has the look of tomorrow, today! Models 1003, 590 & 650 1986 Tura mens wood grain patterned acetate with perforated leather wrapped at bridge and browline. Model 791 1986 Personal style - For all the feminine, masculine, fun, funny or forbidding elements of your personal style, put on a Tura! 1986 Tura model 617 1986 Tura model 206 1986 Tura Sunsationals. Tura found a place in the sun. And oh, do we shine, whit seventeen of our brightest ideas, ever: A show-off collection for men and women. Spaceage technology applied to Aluminum, Zyl, Turalite and NASA's Monel. 1986 Tura model 8001 1986 Leisure - Your style is sporting. Put on a Tura! Aluminum 90 and laminated 620 1987 DuPont's KEVLAR is corrosion resistant and ounce for ounce five times stoner than steel. The use of KEVLAR makes this TURA frame strong, lightweight and durable. 1987 Tura launched TURAFLEX - Titanium memory metal - As flexible as your lifestyle. 1987 Compliments in Red - Model 603 1987 Compliments in Blue - Model 275 1987 Compliments in Lavender - Model 403 1987 Tura model 634 1987 Tura model 792 1988 Tura introduces a new category of eyewear TURATECH sports glasses. Designed to bring the optica profession a growning new class of customers: active sports enthusiasts who require no correction, but who want to improve their outdoor athletic performance. High-style. High-tech. 1988 Tura launches T.E.S.S. - Tura Eyewear Selection System. T.E.S.S. featured frame wall of TURA frames of Personal Compliments for easy customer selection. The Tura Vision - For over 100 years, Tura has been creating eyewear of extraordinary quality and artisty. Tura is world famous for exquisite frame detaiing, fashion colors, and high optical standards. Only the finest materials and painstaking craftsmanship go into each frame. You benefit from the superior look, the more comfortable fit, and the longer life of Tura frames, the most complimented eyewear in the world! 1988 Tura - As seen in VOGUE - Model 369 1988 Tura - As seen in VOGUE - Model 311 1988 Tura - As seen in GQ - Model 447 1988 Tura - As seen in VOGUE - Model 303 1988 Tura - As seen in VOGUE - Model 423 1988 Tura model 315 1988 Tura model 311 1989 Tura's first T.E.S.S. catalog featuring Personal Compliments Collections 1989 Tura launches Jazzy collection for women 1989 Tura launches Distinguished collection for men 1989 Tura launches Elegant collection for women 1989 Tura launches Casual collection for men 1989 Tura launches Romantic collection for women 1989 Tura launches Professional collection for men 1989 Tura launches Sporty collection for men 1989 Tura launches Sophisticatae collection for women 1989 Tura launches Career collection for women 1989 Tura launches Trendy collection for men 1989 Tura launches Town and Country collection for women 1989 Tura launches Tradional collection for men 1989 Tura launches Classic collection for women 1989 Tura as seen in VOGUE - model 258 1989 Tura as seen in GQ - Patented model 950 Titanium 1989 Tura as seen in VOGUE - model 436 and 449 1990 Tura Eyewear Lifestyles - As seen in Vogue frame model 247 from the Nostalgic Collection 1990 Tura The Most Complemented Eyewear in the World. As seen in GQ & Vogue magazine. 1990 "May I Offer You A Compliment?" Compliments of Tura, model 240 1990 Behind The Beauty Is The Quality 1991 Announcing MENRAD collection. Demanding nothing less than the excellence is a Menrad tradition. Four generations of the Menrad family represent over 100 years of experience in precision craftsmanship of eyewear frames. This superb German engineering has given Menrad frames the finest worldwide reputation. From the moment a new design is created to the final critical enspections of the finished product, optimal quality is the goal. As a result, Menrad is justly famous in the eyewear industry for superior anatomical fit, comfort, optical precision and durability. 1991 Eyeclass of '91 Tura model 305 1991 Eyeclass of '91 Tura Mens model 289 1991 Eyeclass of '91 Tura MENRAD model M284 1991 Eyeclass of '91 Tura MENRAD model M135 1993 Tura as seen in VOGUE magazine. Tura model 254 from the Sophisticate Lifestyle Collection 1993 Tura model 241 from the Elegant Lifestyle Collection 1994 Tura launches new block logo! 1995 Tura introduces the LOTUS Hinge. 1995 TuraLITE model 752 featuring the new Lotus Hinge. Exclusive screwless hinge, combines design symmetry and material compatibility to create one of the most unique temple designs on the cutting edge of product development. This Hinge groove is precision milled to 2/100 of a millimeter to ensure smooth motion and lasting wear. 1995 Faces of Spring - Eyewear's Lavish Looks. Todays most stiking accessory creates a mark of individuality, a spark of color and accent. Fresh, gorgeous...visionary! Matte and shiny merge to a delicate hinge: The Lotus Collection, model 758 from Tura. 1995 Tura launches PURE TITANIUM Collection 1995 Tura launches FORMS - Ultra Thin, hypo-allergenic, Contemporary, European styling & 100% Titanium 1995 Tura launches SPIRALOCK - Lens Security System. Spiralock is a revolutionary rimlock thread that allows standard eyewire screws to outperform other eyewire locking devices. 1995 Tura launches Textures Collection 1995 Tura Textures models 771 and 782 1995 Tura launches Reserve Collection 1995 Tura Reserve collection models 706 and 772. 1995 Tura sunwear model 986 1995 Tura sunwear models 980 and 983 1996 Tura introduces Sunwear Technically Constructed, Fashionably Designed. 1996 Tura launches Collage Collection 1996 Tura Textures design 643. 1997 Tura launches Chagall Collection. 1997 Tura launches Christian Lacroix Lunettes. 1997 Tura launches Yves Cogan Collection. 1997 Tura launches NOTO Collection 1997 Tura introduces sunwear with the Lotus Hinge, design 951 featured. 1997 Tura Treasures Collection featuring designs 479 and 627. 1998 Tura launches Carolina Herrera Eyewear Collection. 1998 Tura launches Carolina Herrera Sunwear Collection. 1998 Carolina Herrera designs H701 and H306. 1998 Tura launches Escada Eyewear Collection. 1998 Tura launches Escada Sunwear Collection. 1998 Escada logo temple desgin. 1998 Escada featuring design E362. 1998 Escada eyewear 1998 Escada Eyewear ad. 1998 Exclusively Tura from Billy Brock. This basic sampler of "Sparkles" gives an essence of their creative possibilities. As I continue to create jeweled eyewear designs, I like to think that if a design can be imagined, it can be developed into a custom creation. The variety of looks in out Southwest Series are a favorite pick, blending the textured carvings with the traditional jewels and faceting. the combinations of Tura frame models, "Sparkle" designs, and stone colors are limitless, and we hope that the satisfaction for you and your clientele is limitless as well! 1998 Tura launches New York Collection. 2000 Tura launches KidsFlex Titanium Memory Metal frames. 2000 Tura design 897 2002 Tura launches ESCADA Sport Eyewear. 2002 ESCADA Limited Edition Fashion Sunwear degines a luxurious accessory...the design was inspired by an ESCADA belt. Only 1000 frames were released worldwide. The frame is handmade and hand-painted by an Italian craftsman. He paints the panther pattern in black and gold to which he then places by hand each of the 470 Swarovski gold and black crystals as well as 450 golden nails to enhance the flair. 2002 ESCADA limited edition sun with limited released worldwide. The frame is handmade and hand-painted by an Italian craftsman. He paints the panther pattern in black and gold to which he then places by hand each of the 470 Swarovski gold and black crystals as well as 450 golden nails to enhance the flair. 2002 Sophist-a-kids by Tura 2002 Tura launches unisex collection. This Tura Collection offers contemporary unisex styling while keeping within the Tura guidelines for quality, design, fit and finish. This value-based collection combines all the best components and materials. The inspiration behind this collection is shown through the use of technically advanced designs and contemporary color combinations to appeal to a wide range of individuals. 2003 ESCADA sun - DIVA COUTURE, Zyl with sterling silver chain and Swarovski crystals. 2004 Introducing Lulu Guinness Eyewear Collection for Women. 2004 Tura launches Lulu Guinness Sunwear Collection for Women. 2004 Launch of TOURNEAU Mens Eyewea Collection. 2005 Tura launches TED BAKER LONDON - No Ordinary Designer Eyewear 2005 Lulu Guinness iconic polka dot frame - Ingrid L407. 2005 Lulu Guinness, designer from London UK attends Vision Expo West and autographed her book "Put on Your Pearls Girls" for long line of fans. 2006 Tura designs 622, TE442, 934 and TE440 2006 Tura launches iconic Gianna Optical Boutique Handbag, designed exclusively for Tura by Lulu Guinness 2007 Lulu Guinness iconic sketch featuring sunwear. 2008 Tura...On the Face of Fashion - featuring designs 375, TE60A and TE449. 2009 Tura launches GOLDFINCH ORIGINAL EYEWEAR Collection. 2009 GOLDFINCH Original design G013 2009 LeBron James of the Cleveland Cavaliers sits courtside during the T-Mobile ROokie Challenge & Youth Jam part of the 2009 NBA All-Star Weekend wear vintage Tura Mens eyewear. Photo by Getty Images. 2009 Tura launches ACT II Collection. 2009 This is TURA - design 157 2009 This is TURA - design 118 2009 TOURNEAU Men's Eyewear featuring designs T067 and T066 2013 Tura rebrands and launches new logo with monogram. The monogram is designed from the "T" into an iris called the Rosette Eye con. 2013 Tura relaunches the Lotus Hinge in a multitude of frames. 2013 Tura Lotus Hinge Collection. 2010 Tura is a now a proud member of the Eschenbach family, that represents a bigger, bolder and better company, expanding upon our dedication to our customers and offering an enhanced portfolio of distinct brands. 2010 Tura launches Bogner Eyes, eyewear for men and women. 2010 Tura launches Brendel women's eyewear Collection. 2010 Tura launches Brendel men's eyewear Collection. 2010 Tura launches Marc O'Polo Eyewear. 2010 Introducing Humphreys's eyewear - Positively Different 2010 This is Tura, design 293. 2010 This is Tura, sun design 003. 2011 Tura launches TITANflex - an intelligent memory metal. Authentic, charismatic and distinctive...quality and comfort with a diversity of styling like no other memory metal collection. 2011 Launch of CRUSH eyewear - Fashion meets comfort: modern colors, stylish material combinations and the benefits of a TITANflex frame. A pretty coll mix for teenagers for whom individuality is just as important as flexibility. 2011 Kids collection o!o joins Tura's brand portfolio. Playing games, running around, doing forward rolls: with o!o eyewear made from TITANflex, kids always have something to laugh about. It's superlight, ultra-flexible and yet still incredibly tough - exactly what carefree children need. 2012 This is Tura, design 672 2012 This is Tura, design 642 2012 This is Tura, sun design 022 2012 This is Tura, sun design 019 2013 TURA rebrands logo and launches new Rosette Icon 2014 Tura announces Geoffrey Beene Eyewear for men and women. 2014 Tura launches Ted Baker Just Kidding mini-me collection. 2015 Tura teams up with celebrity stylist Kate Young to launch womens eyewear and sunwear collection, Kate Young for Tura. 2016 Tura launches Gwen Stefani's womens eye and sunwear collections for L.A.M.B. 2016 Tura launches gx by Gwen Stefani women's optical collection. 2016 Tura's longest selling frame the 311 turns 30! 2017 Launch of Lulu by Lulu Guinness girls eyewear collection 2017 Tura launches gx by Gwen Stefani Juniors Eyewear collection.