BEHIND THE BEAUTY

Tura is the King of Quality.

We take tremendous pride in leading the industry when it comes to producing frames of the highest possible quality.

Behind the surface, these 7 major forces work to ensure the quality of each frame is so perfect that the consumer never has to return to their optician with a complaint. Our frames are extremely comfortable, need less servicing, and suffer from less breakage than our competitors. We help your practice maintain a customer for life.  

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SUPERIOR COMPONENTS

All components are tested for long wear use. Special features include spring hinges, safety rimlock screws, and OBE Phthalate free nosepads.
BEHIND THE BEAUTY QUALITY CONTROL HIGH STANDARDS TURA EYEWEAR

QUALITY CONTROL

100 points are checked on our frames by Tura employed inspectors in their country of origin. They are again checked in New York City and a third review in our Distribution Center in Pennsylvania.
BEHIND THE BEAUTY IS INNOVATION HIGH QUALITY STANDARDS INNOVATORS INDUSTRY LEADERS TREND SETTERS SHAPERS

INNOVATION

We define innovation through 3 components: Technology, Experimentation, and Risk taking. Ask to see our proprietary TITANflex temple tip technology.

BEHIND THE BEAUTY IS STRENGTH HIGH QUALITY STANDARDS TURA EYEWEAR DURABLE LONG LASTING LIFETIME WARRANTY LASTS A LIFETIME

STRENGTH

Our memory metal frames hold their alignment and don't break after 500 cycles of bridge twist testing. Our metal bridges on acetate frames will always stay secured, and our plaques are screwed on.

BEHIND THE BEAUTY IS ORIGINAL DESIGN HIGH QUALITY STANDARDS TURA EYEWEAR DESIGNED IN NEW YORK CITY NYC USA AMERICAN EYEWEAR

ORIGINAL DESIGN

All of our frames are designed from scratch in New York City.  We strive to embody the unique DNA of each brand in every frame.
BEHIND THE BEAUTY IS COMFORT HIGH QUALITY STANDARDS TURA EYEWEAR PROPER FIT COMFORT HEAD SIZE DIFFERENT SIZES

COMFORT

Our frames provide superior comfort to the patient through spring hinges, adjustable end pieces and temples, precise face form, and pantoscopic angle.
BEHIND THE BEAUTY IS FLAWLESS FINISH HANDMADE CRAFTSMANSHIP HAND POLISH FINISHING TOUCHES

FLAWLESS FINISH

Every frame is hand polished to ensure a smooth perfect finish. Our stones are protected with a top coat and tape tested to ensure longevity.