Our Story



Tura is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.  Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Glemaud x Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Botaniq, Barbour, Superdry, Geoffrey Beene, O'Neill, Buffalo David Bitton, Zuma Rock, and TITANflex.



Designed in our studios in New York City and Nuremberg, Germany, our frames are manufactured all over the globe. However, we maintain only ONE quality standard. We continue our legacy of product expertise by maintaining the highest level of quality assurance in the industry. Our eyewear frames undergo a minimum of five quality control checkpoints before ever reaching a customer’s dispensary. We guarantee our quality will meet the most exacting requirements of our patients and we stand behind our product’s quality without exception.

Employing extraordinary materials like titanium, stainless steel, memory metal & customized acetates, Tura creates compelling eyewear in each of its brands. With technical mastery and a passion for precision, Tura meticulously designs and refines every detail of each frame. This effortless fusion of style and fit inspires rare patient loyalty and at leading optical practices nationwide. Exceptional quality begins and ends with Tura.