Welcome to the Tura Eyewear Brand Portfolio

Logo Banner

A CURRENT BUSINESS SOLUTION

Not ready to have a sales reps visit?  Trust your frame selections to us.  Click the brand name to see our 6 piece pre-selected assortments of best sellers and hottest new models.  We guarantee they will maximize your turns and make your job easier.



New Image

TURA WINS 2 EYEVOTE AWARDS IN 2019

To Our Valued Customers: Thank you so much for choosing Tura as the Best Frame Company and Ted Baker as the Best Men's Frame Brand for 2019. We hope to exceed your expectations for years to come!

See More

New Image

Tura, Inc. is a VSP Global® Premier Program Partner

Considering Tura’s long history in support of independent optometry and eye care, Tura is pleased to partner with VSP Global® Premier Private Practices. Tura’s 83-year history of continuous service to the independent channel and reputation for product quality, consistency and fashion innovation will provide premier practices the product and service to help them grow.

New Image

Eschenbach WINS GERMAN DESIGN AWARDS

As a member of the Eschenbach group, Tura, extends a warm congratulations to the Eschenbach design team on winning several 2020 German Design Awards. Nine special eyewear and sunwear designs have been recognized for Excellent Product Design - Lifestyle and Fashion. This is an extraordinary accomplishment!

New Image

FASHION ICON: GWEN STEFANI

Gwen Stefani is the E! People’s Choice Awards Fashion Icon of 2019! Click here to see her acceptance speech after being honored at the glamorous ceremony.

See More