L.A.M.B. History

Widely recognized for her iconic style and lifelong love of design, Grammy winning singer-songwriter Gwen Stefani launched her luxurious fashion line L.A.M.B. in 2003. What began in Gwen's kitchen as a two-week design project has grown into a much loved lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Gwen’s innate sense of style which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences. 

The eyewear collection launched in January 2016 and quickly became one of the most sought after collections in the market, winning 3 of 20/20 - Vision Monday Reader’s Choice Awards: Best Frame Brand Introduced in 2016, Best Sunglasses Brand Introduced in 2016, and Best Women's Frame Brand of 2016. Gwen’s hands on involvement in the design of the collection plays a key role in the line’s success.