Mini History

60 years have passed since the first classic Mini was presented to the public in 1959. The zippy little runabout quickly developed into a cult car. The MINI brand has remained true to its roots and to this day stands for incomparable design, creativity and well thought-out details. In cooperation with MINI and Eschenbach Optik, Tura has launched its own MINI eyewear collection.

MINI EYEWEAR. Contemporary, unmistakable, inspiring. This lifestyle brand also focuses on the essentials - an iconic design combined with high-quality materials. The eyewear range is characterized by an unconventional, out-of-the-ordinary look. Designed with an urban feel, each model accompanies the wearer on their own individual lifestyle journey.