Ted Baker History

No Ordinary Designer Label
Having launched as a shirt specialist of some repute in Glasgow, UK, Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humor, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart. As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one…primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo turkey stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards. Ted remains one of the only brands to be built into an international designer label without an advertising campaign. As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner. Ted Baker eyewear is best described as quirky yet commercial with a focus on high quality design detailing. Many styles mix retro influences with a contemporary fare. Ted's eyewear is unique, refined & trendy, but it never takes itself too seriously.  There is an undercurrent of humor throughout the collection. The women’s eyewear is especially fresh, feminine and contemporary, just like the beautiful dresses sold in the department stores and Ted Baker stores world-wide.

TED BAKER JUST KIDDING
Wonders never cease

Boys & Girls aged 6-12
The Ted Baker Just Kidding collection is a mini-me collection designed for the children of the beautiful and dapper Ted Baker customers.  While many retro shapes and prints mimic the adult collection, the kid’s collection is more colorful, playful, and expressive, just like young fashionistas and handsome young gents that want to “out style” their parents.