Sustainability: Product
Acetate Renew and Plant-Based Innovation
At Tura, our commitment to sustainability drives us to innovate across materials and design. We’ve introduced Acetate Renew in several collections, blending recycled and plant-based sources to reduce reliance on newly sourced materials. Recognizing that traditional acetate production can waste up to 80% of material, we use custom lamination techniques to cut waste in half while creating unique, luxurious frames.
Our eco-friendly focus also extends to demo lenses, crafted from recycled, bio-based, or recyclable materials. Each step forward reflects our dedication to a greener future, blending responsibility with style across all our brands.
EYEWEAR MADE WITH EASTMAN ACETATE RENEW
Acetate Renew is made from at least 25% certified recycled and 40% plant-based content and offers the same traditional acetate aesthetics and performance– but revitalized using Eastman’s Advanced Circular Recycling technologies to divert single-use waste from the landfill. Acetate Renew focuses on recycling post-consumer waste such as discarded plastic products to create a responsible acetate material. Acetate Renew meets rigorous performance standards and provides significant environmental benefits such as landfill diversion, resource conservation, and reduction in greenhouse gas emissions.
*Eastman Acetate Renew is powered by Eastman’s revolutionary recycling technology that transforms single-use plastic waste into durable materials, offsetting the use of fossil resources and lowering greenhouse gas emissions.
EYEWEAR MADE WITH PLANT-BASED ACETATE
Our plant-based acetate consists of plant-based material made from certified sustainable vegetal sources such as cotton linters or wood pulp. plant-based acetate is identical in look, feel, and performance to traditional acetate of the highest quality, but results in an eyewear frame with a much lower carbon footprint, reduced by up to a third when compared to the traditional manufacturing process. Plant-based acetate relies on renewable plant-based sources to reduce the environmental impact associated with traditional acetate production. This acetate is ISO 14855 certified and biodegrades within 120 days under controlled composting conditions
EYEWEAR MADE WITH NATURAL WOOD
The natural wood used in our collection is harvested from ISO-certified forests and are FSC certified which stands for Forest Stewardship Council; a member organization that sets standards confirming that the wood was taken from a responsibly managed forest.
EYEWEAR MADE WITH RECYCLED STAINLESS STEEL
Our stainless steel offers lightweight comfort and sourced from approximately 60% recycled material.
Earth-Friendly Demo Lenses
At Tura, sustainability extends to every detail—including our demo lenses, which are made from 96% recycled, bio-based materials across all brands. This commitment to earth-friendly materials supports a greener future and reinforces Tura's dedication to environmentally friendly practices in eyewear.
product, packaging, POP materials
Click on the images below to learn more about each step of Tura's sustainability journey.
